The Complete Guide to Sponsorship Marketing Course content
Description
Are you just starting out with Sponsorships? Or perhaps looking to improve your existing Sponsorship campaigns? Perhaps you are looking to become an all-round marketing expert and wish to tie your performance marketing knowledge with branding and sponsorships?
Then this is the course for you!
In this course I aim to teach you everything there is to know about Sponsorships:
Understand the many types and branches of sponsorship, from corporate to influencers
Learn how Sponsorships are created, scheduled, measured and analysed
Learn how to plan, strategise and deploy specific sponsorship tactics
How to utilise sponsorships not only offline but also online
Become an expert in sponsorship campaigns, running them from start to finish
Advanced tracking and attribution techniques
To truly become an all-round marketer one needs to understand the techniques of Sponsorship Marketing!
Who this course is for:
- New to Sponsorships
- Looking to set up an Sponsorship Marketing channel in your own business
- Looking to improve your existing knowledge
- Looking to enhance your Sponsorship Marketing skills
What will you learn
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Understand the many types and branches of sponsorship, from corporate to influencers
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What is sponsorship and why is it important?
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The concept of sponsorship Marketing
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The various types of sponsorship
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How to Approach potential sponsors
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Become an expert in sponsorship campaigns, running them from start to finish
Requirements
- A computer / Laptop Access to one
- Be somewhat familiar at a basic level with social media (i.e. Facebook, instagram, twitter, etc.)
- Basic Marketing Knowledge
Lessons
- 21 Lessons
- 01:44:25 Hours
- How do sponsorships work
- What is sponsorship and why is it important?00:03:12
- What is sponsorship marketing00:05:04
- What is the The difference between Advertising and Sponsorship00:04:48
- How does Sponsorship marketing works?00:09:24
- What are the Marketing benefits of Sponsorship00:03:14
- Why Your Marketing Plan Should Include Sponsorship00:06:59
- How to Add Sponsorship to Your Marketing Plan00:04:57
- Overview: the Four Types of Sponsorships00:13:03
- The First Kind of Sponsorship: BRANDING00:04:29
- The Second Kind of Sponsorship: GOODWILL00:06:24
- The Third Kind of Sponsorship: OBLIGATION00:02:35
- The Fourth Kind of Sponsorship: MARKETING00:07:47
- How to Use Social Media for Sponsorships00:01:48
- How to get sponsorship by Increasing Brand Awareness on Social Media?00:04:37
- Example of Social Media Week Sponsorship Highlights 00:02:12
- The Five Stages of Sponsorship Sales00:06:15
- What are the Ways to Create Sponsorship Packages that Sell00:03:04
- Learn How to Attract Sponsors00:05:51
- Advantages of sponsorship 00:02:51
- Disadvantages of Sponsorship 00:05:51
About instructor
