Account Based Marketing (ABM) 2021 - B2B Marketing Strategy
Description
Account-Based Marketing is emerging each and every day. ABM become highly regarded as one of the most successful B2B marketing strategy. There is no doubt that ABM is the future of B2B marketing. The objective of the course is to help you to understand the concept and process of the ABM strategy that helps to move an entire buying group towards a specific goal. This course is designed to understand the basics of ABM. You will learn everything from the basics to have a strong foundation and to have a clear understanding of the ABM Strategy.
Some Statistics:
67% of brands leverage account-based marketing - Hubspot
62% of marketers say they can measure a positive impact since adopting ABM - Forrester
87% of account-based marketers say that ABM initiatives outperform other marketing investments - ITSMA
Organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates - MarketingProfs
80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates - TOPO
Companies dedicated 29% of their marketing budgets to ABM in 2019 - Engagio
If you are an Inbound marketer then integrating ABM can make a huge diff
Who this course is for:
- Anyone from B2B industry especially from B2B Marketing & B2B Sales team.
- Digital Marketers, Traditional Marketers, Sales Person and Account managers
- Anyone who is interested in understanding the concept of ABM
erence in your marketing efforts. In the future, the course will be updated timely to make it as your one-stop guide for Account-based marketing.
What will you learn
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What is Account Based Marketing? And why it is the Best Marketing strategy?
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What is Target Accounts? and How to create a Target Account List.
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What is Segmentation and what are the types of Segmentation.
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Measuring the ABM Program.
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Piloting Account Based Marketing.
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What are the technologies/Applications required for ABM?
Requirements
- This is a Foundational Level course so anyone can start learning but knowledge in marketing or sales will be helpful
- Having experience in B2B industry as Marketer or Sales Person
- Digital Marketers, Inbound Marketers, Demand Generation specialists
Lessons
- 16 Lessons
- 00:46:51 Hours
- what is the concept of account based marketing
- What is Account Based Marketing? and it’s definition.00:03:14
- Account Based Marketing vs. Demand Generation00:02:33
- Six Examples of Account Based Marketing - Worth Implementing00:03:40
- How to Get Started with Account Based Marketing00:01:37
- 6 Tips for an Effective Account-Based Marketing Strategy00:02:47
- 5 Steps to a Successful Account-Based Marketing Plan00:02:16
- How Internal Alignment Creates Successful Account-Based Marketing (ABM)00:01:33
- Account Selection:-How Do I Target My Best Account-Based Marketing Accounts00:05:15
- Segmenting the Target Accounts Account-Based Marketing00:03:30
- Attracting and Engaging in ABM00:03:32
- How To Handle Content Personalization in Account Based Marketing?00:03:06
- The Metrics You Should Use to Measure Your Account Based Marketing Campaign00:02:10
- Account Based Marketing Technology Trends00:01:43
- Implementing Account-Based Marketing00:07:00
- Should you consider Account-based Marketing?00:02:55
About instructor
